• We are committed to promoting charitable and voluntary initiatives that positively impact our communities by changing negative mindsets, traditions, and attitudes towards sustainable environmental practices.
• We inspire communities to take tangible and intangible actions that reflect proper sustainable management of the environment. We aim to turn these areas into viable conservation economies that benefit both local communities and the environment.
• We recognize that people and nature are inseparable partners. We work closely with communities, authorities, NGOs, and industry partners to achieve the best possible long-term outcomes for all concerned.